At Bloozy we have a developed a range of products that utilise the functionality
of Proximity technology to deliver targeted content to Proximity enabled devices.
Our Proximity Proximity Marketing products enable you to send a direct advertisement
in a wide range of formats such as: Video, Audio, Text, Still Images and Animated
Images to portable Proximity devices such as mobile phones and PDA's.
Bloozy Advantages
Deliver content to mobiles and PDA’s quickly and with no transmission cost to
either you or your target audience.
Fixed cost regardless of whether Bloozy sends to 10 or 10,000 customers
View statistics regarding devices that have accepted the Bloozy transmission.
24x7x365 information delivery with very little operator intervention required.
Delivery of a wide range of information type e.g.
• Text [as .txt files]
• Still images [as GIF or JPG files]
• Animated images [as Animted GIF files]
• Audio [as WAV, RMF, MP3, MP4 or Ringtone files]
• Video [as RM, 3GP or MP4 files]
• vCard [Business Card files]
• vCal [Calendar Event files]
Application Areas
Bloozy technology is suitable for deployment in the following areas:
• Bars and Clubs
• Entertainment Venues
• Train & Bus Stations
• Airport Lounges
• Conferences and Trade Shows
• Field Marketing
• Poster Sites
• Kiosks
Due to the compact nature of the Bloozy unit means it can be quickly deployed
and even installed in temporary situations.
Clubber
The Clubber unit is perfect for the hospitality industry for delivering information
and offers to the clientele within your venue.
Operation is simplicity itself, the operator can select to send a particular
file or enter the details of the message or calendar event from the easy to
use interface and after clicking Start, the Bloozy system will immediately start
locating Proximity enabled devices and start attempting to deliver the selected
file.
During an attempt to send the file / information, the user will be alerted that
the Bloozy box is attempting to send data to them and upon acceptance the information
will then be sent to target phone / PDA.
The information file, once transferred to the target phone can then be viewed
and saved on the phone and in turn can be sent to other friends phones using
the either Proximity or via SMS/MMS. When offering interesting and / or attractive
offers we have found that this ability to send these files between devices can
mean the exposure of the information can grow exponentially.
Clubber+
Clubber+ works in the same manner as the original Clubber unit but a second
slave Bloozy unit can receive files FROM your clientele that may be record requests,
birthday announcements, “shouts” for other people in the venue or image and
video files from the senders mobile phone.
After review of the content by the operator the text or image file is then sent
to the Slave unit which provides a SVGA video output for use on external slave
monitors or projectors within the venue.
Flyer
The Flyer unit is a portable Bloozy system that can be worn like a haversack
and will constantly transmit your advertising flyers to passers by with Proximity
enabled devices. The unit can be used in conjunction with existing PR staff
handing out paper flyers or used covertly by under-cover PR staff in situations
that handing out paper flyers would either not be suitable or permitted.
Ad-Point
The Ad-Point is a Bloozy unit that will deliver information messages to clientele
either inside your premises or passing by close to your premises. The unit quickly
identifies a Proximity enabled device as it comes into range and immediately
attempts to deliver the selected information message to the device.
The Ad-Point can be used for delivery of a message that is entirely directed
to your own business or can be used to deliver a single information message
containing information on multiple businesses.
Info-Point
The Info-Point is a Bloozy unit that user selects which information is delivered
to the target mobile device. Using a touch screen display the user scrolls through
the various information messages the unit has available to send, once send is
selected the Bloozy unit scans the immediate area for visible Proximity enabled
devices and displays to user all the discovered devices. The user selects their
device name from the display and the unit then transmits the information message
to the device.
The Info-Point can be used to deliver extended information messages that the
user can take away with them for later or continued use.
Eg.
Bus & Railway Timetables
Tourist Information
At Bloozy we can provide a range of services using our extensive experience
with Proximity hardware, computer engineering and graphics design.
Ad-Cast
Using our Bloozy Ad-Points we have established a small but ever expanding network
of points that are broadcasting Bloozy advertising messages to the public.
We can offer to either have an exclusive multi-framed advert sent from a unit
or to have your business message send as one of five frames sent from the unit.
Design
Using our extensive graphics design capability we can design the information
file that you wish to have sent out from the Bloozy system.
Consultancy
We are always happy to talk to interested parties regarding potential new uses
of Proximity and IT, if there is a idea that you have for a new system or application
using these please contact us for further discussion.
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